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How To Successfully Market To Millennials

By | Kelly Morr |

There’s a lot you can say about the cohort born between 1982 and 2000. A generation brought up with constantly evolving technologies, Millennials are the most digitally aware and technically savvy of any preceding age group. Because Millennials participate so much of their daily lives online — from communicating with friends to reviewing restaurants — they represent a hugely lucrative market for brands.

But what makes Millennials so special when it comes to ecommerce strategy? Let’s take a look:

1. Millennials are social.

Although Millennials often have the reputation of not interacting with other people because they’re online all the time, the opposite is actually true. They share constantly. While chatting about a new product with a friend in person can carry some weight, sharing that same feedback with one’s social networks or online reviews can have much more significant impact for a brand.

2. Millennials heart online shopping.

Millennials are much more prone to shop on their phones than they are to hit up a brick and mortar — or when they do check out a record store or boutique in person, it’s often after they’ve scoped it out online first to find out if it’s worth their time. Millennials shop online more than Gen X’ers and certainly more than Baby Boomers, making them an obvious target market for ecommerce platforms.

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