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How To Test That Brilliant Idea As Soon As It Hits You

Source | www.fastcompany.com | Brian Scordato

Nickelodeon GUTS was a truly great TV show. Airing in the mid-90s, it was basically a kids’ version of American Gladiators in which three lucky kids would compete in a series of physical events, earning points for each one they won. These appetizer events led to the main course, the “Aggro Crag,” an enormous, catastrophe-filled obstacle course shaped vaguely like a mountain.

 

Why am I telling you all this? Because it’s a great analogy for entrepreneurs to keep in mind: Scaling the Crag is you building your product. It’s going to be hard, and it’s going to be a frantic race to the top. The clock is ticking. But you can add time to that clock by nailing the early stuff–customer, problem, market factors.
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