By | Frank Hamilton
The current year has shown the huge impact of Internet technologies on all spheres of human life. Now it is difficult to imagine not only work without the Internet, but also ordinary everyday life. Almost all strata of the able-bodied population have gone into the network.
Recruiters have long been using all the available online tools for finding and hiring personnel. In the context of a protracted pandemic, social platforms and blogs have become especially relevant. Now you can and should place relevant backlinks. If only five years ago only 30% of companies used corporate blogs to find personnel, now this figure has increased to 72%. In most cases, companies have found a successful candidate through a blog or social media page.
A corporate blog is a powerful and modern tool with tremendous benefits. If you want to acquaint your potential audience with the company’s values, corporate culture and current vacancies, the blog will become an effective and modern solution. How to use the blog for recruiting purposes? How to correctly build a strategy using this tool? We will cover this in our article.
Formation of the company’s reputation and values
For many candidates, a vacancy gains interest if the corporate values of the employer’s company coincide with the candidate’s personal lifestyle. For the younger generation of employees, one can fully agree with this. Successfully fulfilling responsibilities requires a thematic and emotional connection with the company. Therefore, it is important to cover the corporate life of the team in the blog.
This strategy is easy to use. To do this, just follow a few simple steps:
- Define the objectives, mission and corporate values of the company. If you have a serious and strict team, create and adapt an appropriate blog image. If you represent a consulting company with a cheerful female team, then the blog should also emphasize a positive mood. Whatever image you choose for your blog, it should complement the image of the employer.
- Cover company workdays consistently. Logically arranged events will clearly show the internal characteristics of the team.
- Post stories about how employees live in their free time. An open relationship attracts more candidates than a non-public company status. Users can always view this post whenever it suits them.
Objectively, the employer’s company blog should highlight the key brand values, talk about the life and work of employees and inform about open vacancies.
Filling your blog with interesting publications
Promotion rules for a blog are not much different from other information sites. The more publications a blog contains, the higher its position in the search engine rankings. It should be noted that the popularity of the resource is influenced by the relevance of information, the availability of fresh publications, positive reviews, the time the resource has been online, links to the blog in other sources, and much more.
Today, it is not enough to have a simple blog to attract scarce staff. The candidate needs to be convinced of the status of the company, see how successful employees work in it, and what prospects the young specialist will have.
To fill the blog with information, you can motivate company employees. Additionally, you can use social media platforms and develop a referral recommendation system. If an employee recommends a new vacancy to his friends, he is entitled to encouragement.
Creative content
To create a popular blog, it must contain relevant and interesting information for the applicant. The blog format provides many tools for covering corporate life. The most popular is visual. Video clips quickly attract attention and allow you to better convey positive emotions. The video can clearly demonstrate what the company is doing, what its mission is and why it needs new employees.
In practice, there are a lot of creative examples. Google showed the whole world a viral video about modern office stuffing, attitude to employees and won the status of the best employer in the world.
External communities
There are always potential candidates for your job on social media. You can subscribe to news feeds, join thematic user groups on social platforms, “lap” YouTube channels. The mass of links to your blog will ultimately have a positive effect on the popularity of the resource.
In addition to social media, there are also niche communities. Online conferences on the topic of recruiting and adapting personnel, author’s blogs of large HR companies will become a useful source of targeted traffic to your site.
Setting up the semantic core of the blog
To get the right content, you first need to formulate hashtags that suit your target audience. For the search for personnel at the confectionery factory, it will not be relevant to post videos about the protection of animals. A potential candidate will be interested in working conditions, features, salary and possible additional incentives.
The semantic apple of the blog should be in line with the user interests of the job seeker. Ultimately, with all the creativity, the applicant wants to answer specific questions or make sure the relevance of public information about the employer.
Interactive broadcasts
The most effective format for communication with potential job seekers. In the “question-answer” mode, you can objectively reveal the essence of open vacancies, talk about the real prospects of work in the company and interest potential candidates in the size of wages.
Online broadcasts allow you to better reveal the features of the work and establish a direct dialogue with the applicant. For this video, material with answers to typical questions must be “repost” on social platforms or thematic platforms. These events have already repeatedly proven their effectiveness and can be used to find candidates with a wide variety of specializations.
Making a separate bookmark for recruiting
Most blogging platforms offer the ability to add or remove sections and pages. This is a classic of the genre. The most popular blogging engine WordPress offers a huge number of templates with the ability to add architectural components.
After intriguing content, it is important to put in a prominent place a functional bookmark with the ability to take specific actions: leave a phone number for communication, fill out and send an application, send a completed test task, and so on.
Functional buttons simplify the feedback process and make it easy to leave a response to a job of interest.
