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How to Use Inclusive Language in Your Small Business

By | Meredith Wood | Editor-in-Chief at Fundera

When growing your small business, there are a lot of factors to balance to stay afloat. Between acquiring clients and keeping your finances in check, it’s all too easy to forget things like workplace culture. This is why many startups and young businesses are known for having negative, competitive cultures. For a truly successful business however, it’s important for your employees to know you have their best interests at heart.

 A great way to do this is to demonstrate empathy in the way you communicate with them. Not only does this mean being understanding and helping them thrive professionally, but this also means fostering a supportive and inclusive workplace environment. Implementing inclusive language can encourage others with unique perspectives and insights to speak up with better ideas. Inclusive language can help diverse teams work well together to solve problems more creatively than ever before. One study revealed that diverse workplaces are 35% more likely to financially outperform homogenous ones. The bottom line is that having a diverse team gives your business an advantage over others. 

How can you create a more inclusive workplace culture? A great way to do this is making an effort to understand  that your intentions cannot always be accurately conveyed. Even if you don’t mean to say something that offends someone, it’s still entirely possible to do so. That’s why it is important to educate yourself on the words and phrases that exclude others. 

So to learn more about inclusive language and how to incorporate it in your office, check out this great infographic by Fundera:   

Sources: Josh Bersin | McKinsey | Deloitte

Reprinted with kind permission and Originally published at

About the Author

Meredith Wood

Editor-in-Chief at Fundera
Meredith Wood is the editor-in-chief at Fundera. She has specialized in financial advice for small business owners for almost a decade, and is sought out frequently for her expertise in small business lending. Meredith’s advice has appeared in the SBA, SCORE, Yahoo!, Amex OPEN Forum, Fox Business, American Banker, Small Business Trends, and more.
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