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How To Use The 4 Types Of Values

By | David Klaasen | Helping You Create Clarity, Inspire Your People & Drive Performance | Retain your best people | Changing Management Mindsets and Behaviour | Practical Behaviour Analytics

Today, I’d like to talk about corporate values and in particular, the ‘Four Types of Corporate Values’ as defined by Patrick  Lencioni, a great management thinker and author.


I think these distinctions are really helpful to help an organisation and a leadership team to understand the different types of values when they’re discussing the values for the business. So, the first one are ‘Core Values’.  They’re what distinguish you in the marketplace and they should be the foundations of everything that you do and you know no compromise on these values. And, that means living and breathing these values from the very top of the business. And, there’s need to be ideally unique to your organisation.


And then you’ve got ‘Aspirational Values’. And their values that you don’t yet have, but that you need, in order to succeed. So, for example, if you’ve got a corporate strategy around growth. You may choose to have a value around experimentation.

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