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How to Use Your Competitor’s Backlink Profile to Your Advantage

By | Ronald Dod |

Increasing traffic as a means to generate more sales is a primary goal for most eCommerce retailers. As a result, considerable amounts of time, energy, and resources are invested in elevating search engine rankings.

This pursuit is understandable, considering that Google search statistics show the engine processing over 3.5 billion queries daily. By employing an effective SEO strategy, sellers can attract a considerable number of those users and earn a significant amount of sales.

Since search engine optimization is such a critical component to online success, ranking in the SERPs is also incredibly competitive.

There are a wide variety of ranking factors that Google analyzes to determine how to list sites. One of the most important of those elements is backlinks.

Backlinks primarily serve as a vote of confidence from another online destination, thereby sending signals to Google that the page being linked is, in some way, a valuable and credible resource. When Google sees these types of links coming from authoritative pages, it is a clear indicator that the page should be more visible to its users.

However, building backlinks when just starting out can be an extremely challenging endeavor. Therefore, retailers might need to get a little creative.

Fortunately, there is a way to reverse engineer the competition’s backlink profile and use this information to earn similarly influential links for one’s own brand.

How to Find Competitor Backlinks

When it comes to conducting competitive research for backlinks, there are a variety of incredibly useful tools that can provide merchants with the necessary information for finding publications that might give them a link.

Firstly, Moz’s Open Site Explorer (OSE) is a popular tool as the tool is free to use (with account creation). However, the downside of this service is that it does not enable users to export a list of the backlinks provided into a nice, easy to manage file.

An alternative tool that sellers may want to utilize for uncovering competitor backlinks is Ahrefs. With Ahrefs, users can take advantage of a 14-day free trial or outright pay for an account. Nonetheless, this is one of the most useful backlink tools available online. Its value partially stems from its versatility, given that Ahrefs provides a suite of SEO tools, in addition to its Backlink Checker.

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