Source | www.fastcompany.com
The word “creativity” often evokes visions of the artist at work—a painter splashing color on a canvas or a writer drafting the next great novel. These images do represent a certain kind of creativity, but they can also be limiting.
The truth is, creativity is a lot more than that. As author James Clear writes in his blog, “The creative process is the act of making new connections between old ideas or recognizing relationships between concepts.” Clear’s definition opens the process to everyone. Research shows there’s a gap between the value we place on creativity and how we’re flexing our creative muscles.
When Adobe interviewed 5,000 adults in five different countries, eight in 10 people said that unlocking creativity is critical to economic growth. Nearly two-thirds think creativity is valuable to society, but only one in four believe they’re fulfilling their own creative potential.