Source | economictimes.indiatimes.com
UX (user experience) design figures as one of the rising skills in LinkedIn’s latest ‘Future of Skills 2019’ report. Rising skills are those that have experienced exponential growth in the last few years in adoption.
UX and UI (user interface) design are often confused with each other. One of the easiest ways of differentiating is — UI is how things appear, while UX is how it works in the background. The thrust on digital is creating a huge demand for professionals who can make the digital is creating a huge demand for professionals who can make the digital interface and experience better, says Ajay Shah, VP (recruitment services) at TeamLease Services.
Customer-facing companies see it as critical. A lot of buying decisions are made on smartphone apps, where easy navigation and operation are crucial. Online payments company Instamojo’s COO Akash Gehani says product companies have just a few seconds to impress the customer, build brand recognition and ensure retention – making excellent UI/UX imperative.