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India e-commerce firms ramp up hiring of delivery workers for shopping season

"People... look at a delivery job as a job in transit, they move off to something else, you'll always have shortages and then in cases where there is a specific event or festival, there's definitely a challenge that the delivery requirement goes up," said Sekhar Garisa, strategy chief at business services provider Quess Corp

Source | | Reuters

India’s e-commerce companies are adding delivery personnel at a rapid pace, fearing a labour shortage might cause them to lose out in one of the biggest annual shopping seasons that begins in earnest next month.

The moves come amid a tightening job market – India’s unemployment rate fell below 7% in July for the first time since January – and persistently high inflation, complicating the outlook for the industry which has long battled chronically high employee turnover.

“Overall demand for the gig workforce has seen a sharp increase and that is not completely supported by the increase in pool size of delivery people… It is not a free flowing pool,” TK Balakumar, chief operating officer at online grocery seller BigBasket, told Reuters.

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