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5 High-Level Optimizations That Drive Better Amazon Ad Performance


feedproxy.google.com | Timothy P. Seward


6 min read

Opinions expressed by Entrepreneur contributors are their own.


The following excerpt is from Timothy P. Seward’s book Ultimate Guide to Amazon Advertising. Buy it now from Amazon | Barnes & Noble | IndieBound | Apple Books or click here to buy it directly from us and SAVE 60% on this book when you use code MARKET2021 through 4/24/21.

Let’s cover five higher-level optimizations you can make to drive better performance out of your Amazon ad campaigns.

Adjusting bids by placement

Because bidding is an ongoing process where the competitive landscape is always changing, it can be difficult to ensure that your bids are high enough to get the top placement without overpaying for clicks and losing control of profitability. Amazon allows you to increase bids for certain placements. You can enable these advanced bidding strategies in the settings of any manual Sponsored Products campaign.

We recommend adjusting bids by placement for your top-performing manual campaigns as well as any campaigns in which you want to bid more aggressively either on top of search placements or on product detail pages.

Related: The 5 Biggest Mistakes You Don’t Want to Make in Amazon Product Listings and How to Fix Them

Adjusting campaign and campaign status

Regardless of your ’s investment in Amazon advertising, you’ll need to…


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