Content is still a powerful proponent in creating a strategy that is both creative and effective. Utilizing tactics in storytelling and maintaining an analytical approach can certainly guide a mediocre campaign to becoming a successful bombshell for a company
Content is still a powerful proponent in creating a strategy that is both creative and effective. Utilizing tactics in storytelling and maintaining an analytical approach can certainly guide a mediocre campaign to becoming a successful bombshell for a company
By | Michael Stagno | www.entrepreneur.com
No matter which way you look at it, the ecommerce landscape is getting increasingly competitive. Staying ahead of the competition heading into 2023 will take precision. Advertising costs are up, and campaigns centered on quality, customer-focused content have been dwindling because it has become more about making a quick buck.
According to Shopify, the future of ecommerce is in the rise of acquisition costs, steering clear of third-party cookies and the power of social commerce. Brands must be both authentic and readily available to their customers but also have the ability to engage their audience. As ecommerce continues to shift toward social platforms, content is the driving force behind a brand‘s success.
Ecommerce across social media is becoming increasingly popular heading into 2023. In fact, sales via social media platforms, on a worldwide scale, are presumed to triple by 2025. Additionally, nearly 30% of United States-based internet users are already making social media platform purchases. China currently serves as the global leader as about half of its internet users are making social network purchases which, when compared to the U.S., equates to almost 10x.
It all comes down to the value in customer retention and acquisition. What ecommerce storefronts should not steer away from is generating quality, timely and customer-focused content that will not only attract new customers but keep them loyal to your brand. The question you should be asking yourself is: What is my company doing to create an experience for my customers?
