Source | Mashable India
If you’ve amassed a large, diverse social media collection, it’s safe to say you’re probably having a hard time keeping up with them all.
Facebook you can do. Facebook and LinkedIn? Easy. Facebook, LinkedIn, Twitter? Making it work.
But Facebook, Twitter, LinkedIn, Pinterest, Instagram and Snapchat? You can barely remember all the passwords, let alone what and when you should be posting.
Whether you’ve signed up for each one as a way to grow your personal brand, keep in touch with contacts or build an online portfolio of your work for recruiters to find, here’s the deal: If you want those tools to do any of those things, you can’t let them sit there, unattended and neglected.
That said, not every single one needs the same amount of attention.
So which ones should you be comfortable putting the brakes on, and which ones should you be ramping up for them to be useful? Here are posting parameters for your most beloved (and loathed) platforms:
While Twitter is great for live tweeting political debates — or boxing matches — it’s also a really fantastic platform for professional networking and relationship building. Because the hierarchy that factors into the real world doesn’t seem to apply here, it’s much easier to spark conversations and start discussions with industry influencers here than it is via a straightforward email.
If you’re on Twitter and serious about building your personal brand, I’d recommend increasing the amount of time you spend on the platform. Not to worry — you can have a lively feed without tweeting all day, everyday.
Dedicate one hour a week to tracking down four to six pieces of content (articles, videos, photos, quotes) on topics you want people to begin associating with your name. For example, if you’re an HR professional looking for jobs in human resources, you’ll want to find content related to this industry — especially material written by the influencers you’re looking to build relationships with or things you’ve written or responded to.
Once you know what you want to post, you can schedule those tweets throughout the week to stay organized and on top of your account. Even with the advance scheduling, it’s still a good idea to pop in once a day to see if your post received any engagement, say hello to new followers and check your timeline for any interesting, trending things to share.