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Keep It Short and Simple

Source | LinkedIn | Neha Sethi | Digital Strategy | Marketing | Brand Communication

Everything stems from #communication. It is the oxygen for #relationships. You communicate to explain, express, encourage, motivate, and inspire. But, do we often misinterpret effective communication?

When teaching my toddler how to communicate, my focus is to simplify — get her to learn to merge two syllables to form “Mama” and “Papa”. All of us learn the alphabet, we make up words, and then string these words into sentences.

This got me thinking, if the first rule of communication were to make it simple, then when did we start making it so complex?

For as long as I can remember, we associate effective communication at the workplace with complexity. The more nuanced the message and filled with jargon, the more sophisticated the messenger. As leaders, we often try to sound impressive by flaunting our vocabulary and language proficiency, when, in fact, we should be focusing on delivering an impressive message. In today’s busy world, people are pressed for time. Your customers or employees don’t want to jump hoops to get what they want. They’d rather have a clear story that is explained in an easy-to-follow language, with trustworthy information that they can understand, remember, and act upon.

In #business, effective communication is paramount. Whether you are communicating with customers or employees, simplicity is key. While presenting a town hall, have you ever felt that you are addressing an empty room — your words are being heard but not understood? Newsflash: employees put their leader’s complex vision, verbose statements, and wordy values in a file folder and forget about it.

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