Hr Library

4 Keys to Telling a Great Brand Story That Increases Sales

Here's how cult-favorite sustainable company Bite built its success by telling a great story

By | Susan Ferry Price |

Earlier this year, Lindsay McCormick had the kind of problem that most entrepreneurs would love to have, but it was a challenge just the same. She’d built a multimillion-dollar company, Bite, with products that disrupted the sleepy tooth care industry and a great brand story. Bite was now expanding into other areas of personal care. McCormick and her team had to figure out how to rebrand.

McCormick launched Bite in 2018 with $6,000 in savings and a first-of-its-kind product–toothpaste tablets–designed to help keep used toothpaste tubes out of landfills. The direct-to-consumer company has grown steadily, adding more products including mouthwash, toothbrushes, and a whitening gel. An appearance on Shark Tank, when she turned down a deal with Mark Cuban and Kevin O’Leary, didn’t hurt.

Last month, Bite launched another innovative product: the first 100% plastic-free deodorant with compostable refills. Thanks to how she and her team had created a compelling brand story, the solution to how to market their new product was right in front of them.

Click here to read the full article

Show More

Related Articles

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Back to top button