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Lets have fewer ninjas and rockstars, and more people helping each other


Truly great marketing today comes from groups of people working together, helping each other out, sharing ideas and just talking. Unfortunately, we don’t do much of that anymore, says JED SCHNEIDERMAN. Next time someone calls to introduce themselves, say ‘Great to meet you. How can I help?’ Only good things can happen—

On April 25, 2003, 13-year old Natalie Gilbert was singing the U.S. national anthem before an NBA playoff game.

Things got off to a good start, but about 20 seconds in, she forgot the words. She struggled to remember in front of thousands of spectators, but couldn’t recall the next line.

Then, Maurice Cheeks, the head coach of the Portland Trailblazers, approached the struggling singer. He put his arm around Gilbert and said “Come on, come on” and helped her with the lines. By the time the anthem concluded, the whole arena had joined in and gave both a standing ovation.

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