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LinkedIn launches real-time Office Hours for professional development

Source | | Kyle Wiggers

LinkedIn today launched Office Hours, a feature that lets instructors host live events on LinkedIn Learning, the social network’s professional online course platform. With Office Hours, users can interact with experts and fellow learners in real time by posting questions, comments, and reactions, taking part in classes that were previously asynchronous.

During the pandemic, online learning platforms experienced massive growth. BYJU’S, a Bangalore, India-based education tech company, saw a 200% increase in the number of new students after announcing free live classes on its apps. Coursera added 35 million enrollments between mid-March 2020 and the end of July 2020. And companies like Amazon have invested in upskilling as well. According to McKinsey, 68% of organizations invested in education and reskilling during the health crisis, responding to changes like remote and hybrid work arrangements.

LinkedIn’s Office Hours is designed to make it easier for instructors to take part in the growing “creator economy,” LinkedIn product lead Jonathan Rochelle says. Using it, experts can connect with learners in a way that drives engagement and potentially wider distribution of their work, in the process building an audience in a “relevant professional context.”

LinkedIn Office Hours

“So many of us are thinking about what comes next when it comes to work. The reality is we are in the midst of a moment of unprecedented change … where people are rethinking everything about how they work and why they work. As such, people are taking control of their career in new ways, leaning on their network and honing their skills,” Rochelle said. “In fact, comparing this year to last year, our members watched 53% more hours of learning content.”

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