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Lockdown threatens to undo a hard-won success for India’s employment woes

Source | | Dinesh Narayanan, ET Bureau

As the nationwide lockdown was eased in June, Punit Jain, cofounder and director of Helper4U, an online employment agency for domestic and office help, spotted a peculiar trend. Jain noticed the geography of jobseekers on the platform was expanding rapidly.

Before the Covid-19 pandemic struck, a majority of the registations on the platform were from big cities — 80% from Mumbai, Delhi and Pune. The company — which primarily hosts those seeking placement as housemaids, cooks, drivers, office attendants, caregivers and babysitters — was now seeing registration from jobseekers in about 130 towns across India.

Potential employers searched from 55 towns — this was also earlier limited to larger cities. Queries came from places as diverse as Jalandhar, Jaunpur, Ajmer and Rajkot.

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