Marketing Is Not a Battle of Products, It’s a Battle of Perceptions
Source | medium.com | Joshua VanDeBrake
Most marketers are completely wrong. We, as marketers, tend to think that marketing is a battle of products. That it’s all about creating the “best” product. We figure that, in the long run, the best will come out ahead and dominate the market. And that would be a logical conclusion.
But it would be wrong.
You see, we’re often so preoccupied with researching, getting the facts right, and analyzing how we are better than our competitors that we completely miss the point of appealing to our customers’ psychology.
As Al Ries and Jack Trout state in their book: