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Marketing Tactics Every Entrepreneur Needs To Know

By | Regina Thomas

Marketing is a critical process for every entrepreneur. The main aim of marketing is to acquire and retain new customers. Without a proper marketing tactic, your business is unlikely to grow, considering you do not have a customer base.

Marketing involves getting the word out for people to know about your services and products. However, marketing is not as easy as it sounds. As an entrepreneur, you must have a unique marketing tactic that will ensure your garner more customers than your competitors. Additionally, it can be expensive and difficult to market a new product or service.

One marketing tactic is not enough to outshine your competitors. It is advisable to have several. Make sure that your marketing tactics are affordable and ensures returns. That said, here are the various marketing tactics that every entrepreneur needs to know.

Personal Branding

Personal branding is important when it comes to marketing your products or services. People need to trust you before they can decide to use your products. They need to know your skills, experience, and personality.

Personal branding allows you to interact with other people and create meaningful partnerships. Also, potential customers need to put a face to your company. Personal branding is not a walk in the park. It will require a lot of time to build your brand.

Content Marketing

This is a very common marketing tactic. There are several forms of content marketing. It is up to you to choose the one that will work for you and your business. For instance, you can use long-form content, e-books, and white papers to attract signups, conversions, and so forth.

You can also use a blog website such as the Basis Point for marketing your product or driving traffic to your site. The main advantage of using blogs to market your services is that you do not have to spend a lot of money. You must produce high-quality content that will rank high on search engines.

Search Engine Optimization

You can use search engine optimization as your marketing tactic. It will make your site visible when someone types in a specific keyword on the search engines. As a result, you will receive a lot of visitors looking for the services or products you offer.

You have to write content regularly for your site to be on the first page of a search engine. Search optimization is not expensive.

Community Involvement

Community involvement is yet another tactic to market your products or services. There are many things you can do for your community. For instance, you can join the PTA or support charity organizations.

The goal here is not to market your services or products directly. Most people do not appreciate marketing in such situations. Instead, remain committed, active, make friends, and have conversations with the community’s people. In the process, you will gain their trust, and they will consider buying whatever it is you are selling.

Email Marketing

Email marketing is yet another marketing tactic that any employer should know. It is affordable and easy to implement. When you send an email to prospects, the chances are that you will receive quite a good number of responses.

It is important to note that writing marketing emails requires you to have expert copywriting skills. Do not try to convey your sales message using a few paragraphs. You must a list of people you intend to send the mail.

There is no guarantee that people will open and read your email. You can highlight the offer in bold to give your audience a reason to open the email. On the other hand, if you send direct mail, you can put gifts inside the mail to make the prospect curious.


Entrepreneurs can always use advertisement as a marketing tactic. You can advertise your services or products in a newspaper, billboard, radio, and T.V. Where you choose to advertise will depend on how much you are willing to spend and your target audience.

From the above, you can tell that there are many marketing tactics that you can use to grow your business and increase sales. However, it is essential to note that not all tactics will work for you. Choose a tactic that is unique, and that guarantees returns. You are likely to enjoy returns when you use several marketing tactics.


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