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Marshall Goldsmith Interview with CUTV News – Part 2

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Whether you are super successful or just starting out, the one thing you need to super charge your career in today’s world is an executive coach. Learn why in this week’s blog.

8 Steps to Super Charge Your Career!
By Marshall Goldsmith
The one thing you need to have a super-charged career today is – drum roll please – an executive coach. People often ask me: Why do top level, successful executives need a coach? They are already so successful, why would they need to get even “better”? Doesn’t having a coach mean they are not that good?

My answer is simple – think Serena Williams, James Harden, Tom Brady. They are good. Can you imagine that any of them do not have a coach? Of course not! Why shouldn’t successful executives have a coach? They are trying to get better or maybe to develop the next level of leadership and help them get better.

I’m very proud of the fact that how people view coaching has changed over the years. Thirty years ago, no CEO or executive would admit to having a coach. They would have been ashamed! Today, many CEOs share their experience with the world. For instance 27 CEOs endorsed my book Triggers. I coach these 27 people. They are working on getting better and they are not ashamed to state it publicly (in my book).

My coaching process doesn’t just work with the super-successful. My partners and I have trained hundreds of external and internal coaches who work with people at all levels. There may be no correlation between an individual’s standing in the corporate pyramid and what his or her co-workers think of his or her interpersonal skills. Middle managers can be just as arrogant and stubborn as CEOs – or just as open-minded. My target audience is the huge cohort of human beings who are already successful in their own way and want to become even more successful. You may be in this group!

So, say you have admitted you need a coach and your organization supports you. What does coaching look like? This depends on the type of coach you hire. If you hire a behavioral change coach like me, I won’t help you change strategy or business practices. I will help you achieve a positive, long-term, measurable change in your behavior. I’ll help you see that the behaviors and habits that have taken your to your current level of success might not be the behaviors and habits that will take you to the next level of success.


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