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Personal care brand mCaffeine on Tuesday announced an Employee Stock Ownership Plan (ESOP) for its dedicated employees where the company will allocate 10 per cent of its shares, allowing employees to directly benefit from the brand’s growth and success.
The current employee capacity at mCaffeine stands at over 600.
“The ESOP scheme is designed to reward employees who have displayed unwavering commitment to the mCaffeine brand,” the company said in a media release.
Further, in a move to express gratitude towards its employees, the company will award the ESOPs to the ones who have spanned seven different verticals.
Since the brand’s inception, around 12 per cent of employees, are still a part of mCaffeine, the company said.
“With over 50% employees eligible for the ESOPs, we couldn’t think of a better gift for our beloved caffeinators as we enter a new year,” said Tarun Sharma, Co-founder & CEO at mCaffeine, adding that the ESOP scheme opens a new growth avenue for employees and the brand alike, hence creating opportunities for a collective and brighter tomorrow.
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