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Meet a millennial who co-founded a $2 billion company: Scary opportunities are ‘exactly how a stellar career is made’

By | Gili Malinsky |

Shadiah Sigala was always a go-getter.

The 38-year-old Mexican immigrant’s mom moved her and her two siblings to southern California when Sigala was 7 years old. An honors student in high school, “My No. 1 dream in life was to be the most educated person” possible, she says. But she didn’t quite know how to get there.

“My mother and all my aunts and uncles never did go to college,” she says.

With help from the guidance counselor in her school, Sigala ultimately attended Pomona College for Latin American studies and later the Harvard Kennedy School for a master’s in public policy. Thus, setting goals she wasn’t quite sure how to reach and figuring out how to reach them became her M.O.

“One of my superpowers is having the capacity to be very comfortable wading through uncertainty, collecting facts and making decisions,” she says. Ultimately, this superpower led her to co-found HoneyBook, a tech platform for financial management for small businesses. HoneyBook was valued at more than $2 billion in 2021.

Here’s how Sigala built her career, and her advice for anyone keen to find their own successful career path.

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