More Brands Are Losing Touch With Their Customers. Do These 4 Things to Make Sure Yours Isn’t One of Them.
Despite the growth of online marketing and digital sales tactics, more brands are struggling to connect with their customers and target audiences. To reunite with them, they need to do these things.
By | PIERRE RAYMOND | www.entrepreneur.com
With the world becoming more hyperconnected following the mainstream adoption of the online ecosystem, more brands are struggling than ever before to connect with their customers. Changing economic conditions, a shifting consumer perspective and evolving technology have driven a wedge between brands and their target audience.
The multi-facet and blossoming digital landscape has allowed businesses and brands to have a plethora of information and consumer data at their disposal, allowing them to create more personalized online experiences and cater to a digitally-centric marketplace.
However, at the same time these technologies have brought more attention to the importance of customer preference, the same systems have simultaneously created a disconnect among brands and consumers.
Related: 8 Effective Ways to Connect With Your Customers
The path to disconnection
The strategies that once helped marketers reach their audience are no longer working as effectively as they once did. Nearly 30% of marketers experience average-to-no returns on their online and digital marketing investments.
