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Motivating Employees Should Be One of a Leader’s Top Priorities

Source | | William Craig

Motivation is what keeps the wheels of civilization turning. When we’re properly motivated, there’s almost nothing we can’t do. When we need to visit distant celestial bodies to learn more about our place in the cosmos, for example, we motivate ourselves to build new technologies to reach them.

But every day, on company campuses, in home offices and in warehouses, motivation happens on a smaller scale when we identify opportunities for personal growth or for doing something in an exciting new way. Indeed, it’s any great leader’s responsibility to foster this kind of thinking. Here’s why.

Why Is Motivation Important?

Why is motivation important in the workplace?

Why isn’t it?

Think about the purpose of “doing business” in general. It’s all about exercising creativity and thoughtfulness to solve customers’ problems. It’s about providing products and services that make customers happy and turn a profit for your company while they’re doing it. This itself is a key source of motivation for your team: if they have a real-world understanding of how they’re touching and improving other people’s lives, they’ll work even harder and smarter, seeking out new solutions and generally improving your company’s efficiency and bottom line.

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