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My 2019 Letter to CEOs: The Inextricable Link Between Purpose and Profits

Source | linkedin.com | By|Larry Fink

Each year I write a letter to the companies that BlackRock invests in on behalf of our clients, emphasizing the importance of a long-term approach. In this year’s letter, I explore the connection between purpose and profits.

Purpose is not a mere tagline or marketing campaign; it is a company’s fundamental reason for being – what it does every day to create value for its stakeholders. Purpose is not the sole pursuit of profits but the animating force for achieving them.

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