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Not just offers, Amazon and Flipkart also create thousands of jobs in sale season

Source | The Economic Times : By Prachi Verma & Sreeradha D Basu

Temporary employment creation this festive season has shot up by as much as 25% over last year, providing a silver lining in an otherwise difficult job market that’s been hit by slowing GDP growth.

A flurry of online sales and anticipated festive shopping have pushed demand for temp staff — mainly in delivery and logistics and as feet on the street — to a new high, according to staffing firms and ecommerce companies.

Close to 1.3 lakh seasonal jobs are likely to be created in the festive period this year, across industries, said Yeshab Giri, head of IT staffing & specialties at Randstad India, an HR service provider.

India’s biggest ecommerce companies Flipkart and Amazon alone contributed to the creation of over 42,000 temporary jobs with their festive season sales, which ended on Sunday.


“In the run-up to the sale, Flipkart has hired over 20,000 temporary staff to ramp up its delivery and logistics service to meet the festive season demand,” said aFlipkart spokesperson.

Amazon is adding over 22,000 temporary staff.

“This year there has been a much bigger fillip in terms of entry-level temp jobs led by consumer goods, electronics, retail, ecommerce and telecom,” said Lohit Bhatia, head of business staffing at IKYA Human Capital Solutions, an HR solutions provider. This, he said, comes in the aftermath of demonetisation in November and the period of destocking that preceded the implementation of the goods and services tax on July 1.

Demand for temporary workers in the next quarter is going to jump by 25%, according to staffing and recruitment firm Kelly Services India. “This year, there has been a big spike in demand compared with a rise of only 10-15% last festive season,” said Thammaiah BN, managing director at Kelly Services India.

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