By | Dr Pavan Soni | IIM-B Innovation Evangelist
Product Management has become important of late, thanks to the growing awareness about how important products are to our economy and society alike, and also owing to the increased confidence in startups as a viable career for India’s talent. From a time when the acronym ‘PM’ used to stand for (at least in Indian tech space) Program Manager, or Project Manager, now people don’t get surprised if the first connotation of PM is – Product Manager. In fact, surveys have put Product Manager well ahead of Program Manager or even Business Analyst as the most sought after profiles.
PM remains a less understood and heavily aspirational title and role to have, and in an attempt to dispel some myths and add some ‘method to the madness’, last week UpGrad hosted a panel discussion at their Bangalore outpost- UpGrad Xchange.
The panel comprised of some seasoned PMs who have made the transition from ace developers to owning products, and those who have migrated from a business or an artistic role to being hands-on in developing compelling products. We had Vamsi Krishna of Rentomojo, Ranganath Krishnamani of LiquidInk Design, Vishrut Shukla of Zivame, and Arun Iyer of Ola; and it was yours truly as the moderator for the session.
After a quick introduction by each panelist, where they narrated their career progressions, their first encounter with products, and how then they lapped up the aspects of product conceptualization, development, and commercialization, we got into quick questions and answers. While the LinkedIn profile of each of the speakers offers an indication of the illustrious career they have had, I was literally drinking from the hose when they rattled out the great strides they had made in a rather short career. Was impressive indeed.
|Along with the speakers and audience (2130 hrs.)|
Yet another aspect that emerged during the discourse was of having a strong point of view, or as Ranga says ‘a taste’ towards design, and, in general, about everything around you. As Vishrut identified, if one aims as adding value, the graduation from a technology role to learning business, and then design would be effortless.
|Along with the four panelists|