By | Abhijit Bhaduri |Keynote speaker, Author and Columnist
Your online presence is an opportunity creator. It is more powerful than a paper resume which is just a claim. Your online presence is the proof employers can verify. Your online presence creates a pull.
Uncertainty across sectors
Personal brand matters
Show not tell
Online presence equals opportunities
Choose your expertise
- Information and trends about your sector: Think about all the areas where you are an expert. It could be in the work that you do at your employers. Being part of the sector (eg. Retail, pharmaceuticals) could give you insights and ideas.
- Your hobbies and side hustles: Travel, photography, food, movies and anything else you can think of is a content creation opportunity. If you are contemplating switching careers to pursue a passion, then writing about that can be a great brand building strategy.
- Opinions and views: You could share your views about an incident that has happened. Make sure, it does not land your employer in trouble.
Choose your platform
- Expertise plus relevance: LinkedIn is an online forum where you are meeting and engaging with your colleagues – both current and potential. Avoid sharing content and opinions about political or religious issues. Limit yourself to content that is relevant to the workplace. Leaving comments on a post helps people notice you.
- Make it interesting: Adding your own experience is a wonderful way to share ideas that your audience cannot simply Google and find. Don’t worry if you do not get a lot of views initially. Building an audience takes time. Find creative ways to tell your story.
- Build a habit: The best way to build an audience is to post content with a predictable frequency. Posting regularly beats posting great content once in a blue moon. If you tweet, then tweet as often as you eat.”