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Ownership is Dead. Long Live Usership

Source | | By|Tien Tzuo

Marie Kondo seems to be everywhere. Even on Netflix! I haven’t read her book, and I haven’t seen her show, but I know all about Marie Kondo. All my friends and colleagues can’t stop talking about her. They’re all getting rid of stuff like crazy, and making all kinds of jokes in meetings about things that spark joy. 

“Just another fad,” I thought at first, “this too shall pass.” But now I’m not so sure. Something bigger is going on. Something I call “The End of Ownership.” And the fact that Marie Kondo has such a broad appeal speaks to the fact that this is truly both a global and a cross-generational shift.



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