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People Analytics in 2020: Growth, Leading Practices, Case Studies and Ethics

Source | www.myhrfuture.com | David Green

Like a fine vintage of Château Lafite or indeed Jurgen Klopp’s Liverpool team, sometimes it takes time for the finest things to mature. This is certainly proving to be the case with the practice of People Analytics, which enjoyed a steady rise in the last decade and is now the fastest growing area of HR.

Growth in people analytics accelerates

Indeed, in the Global Talent Trends 2020 Report unveiled by LinkedIn last week, People Analytics was named as the second of four leading trends (see FIG 1) shaping the way companies attract and retain talent.

FIG 1: Source: LinkedIn Global Talent Trends 2020

FIG 1: Source: LinkedIn Global Talent Trends 2020

The report contains a number of interesting findings (as well as a couple of quotes from yours truly!):

  • In the past five years, there has been a 242% increase in the LinkedIn profiles of HR professionals with data analysis skills

  • 55% of talent professionals say they still need help putting basic people analytics into practice

  • Only 29% of talent professionals believe that their companies are good at capitalising on insights from people analytics.

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