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Ryan Williams: “Telling Your Authentic Story” | Talks at Google


Ryan Williams, the author of The Influencer Economy: How to Launch Your Idea, Share it With the World, and Thrive in the Digital Age, has built an actionable framework for telling better business and personal stories. His storytelling structure is a new approach for crafting and scripting your 3 authentic stories to tell in any room, anytime, to anyone.

Los Angeles-based author Ryan Williams teaches his step-by-step guide to telling your authentic brand story. He instructs how to build a core community around your idea, collaborate with key influencers to grow your base, and build a brand that changes the world. For the last three years, Ryan interviewed over 100 influencers who have built culture-changing online such as: Seth Godin, Brad Feld, Derek Sivers, Troy Carter, Jemele Hill and many others. His authentic storytelling framework helps brands, leaders, and companies anchor their brand stories, grow their influence, and thrive in the digital age.

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  1. I completely agree "inauthentically authentic": it was staged, but still we can see how the picture is not exactly what your mom imagined exactly, hence the "accidental" authenticity.

  2. Nice, it was supposed to be a mealtime video, became a powerful tool for my business, for real. On the photo, it doesn't look authentic to me at first because I would never have a family photo like that in Brazil, it's a "movie thing" for us to have set up family photos, but after telling the details (no teeth, dog poop, and so on) it becomes authentic.

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