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SALES Is Just Like DATING | Simon Sinek

Source | YouTube | Simon Sinek

If we try to “close the deal” by bragging about our accomplishments and material possessions, we won’t get very far. But if we start by sharing what we believe and WHY we are who we are (or do what we do) we give people the opportunity to connect with us on a deeper, more human level. People don’t buy what you do, they buy WHY you do it

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