Source | economictimes.indiatimes.com | Namrata Singh, TNN
MUMBAI: Covid has shaped salary trends in a positive way for several sectors. These include internet & e-commerce, BFSI (banking, financial services & insurance), transportation & logistics and energy & utilities, as well as functions like legal & compliance and marketing. Additionally, these are expected to have a good run in 2021 as well.
According to a study by Randstad India, a leading firm in the HR services industry, marketing has emerged as one of the top five highest-paying functions at the senior level where the average salary is about Rs 34 lakh.
In the wake of Covid, customer’s wants, needs, expectations and purchasing decisions are constantly evolving and marketing has come to play an important role. In particular, digital marketing has received a fresh impetus with all businesses – be it small, medium or large