Guest Contributor

Simple Ways to Scale Up Your Business Processes

By | Rayanne Morriss

There’s a difference between growth and scaling. The latter is a method to support and enable the former without an enormous investment. It requires planning and the systems & processes to make things happen, with or without proper funding. Here are some simple ways to scale up your business with a tight budget.

Create an Application

More people today use their smart devices to utilize the internet. Why not take advantage of this and develop an application to scale your business. Fortunately, you don’t need a development team to help you. There are online platforms that guide you through the process. Look for sites offering low-code or no-code options. These methods provide completed templates that need limited or no programming knowledge. Instead, they utilize a drag-and-drop graphical user interface (GUI) to build an application. Therefore, you can save a template and modify it when needed.

Refine Your Website

Your website is the gateway to your business. It’s how potential customers get to know you and your goals. However, it isn’t an effective tool if its design and operations continually fail. You need your website to have an easy-to-navigate user interface (UI). Plus, the user experience (UX) — the background processes — must be smooth and efficient. Together, they form a visible and productive website.

You can refine the UX and UI processes through website platforms. However, consider hiring developers to maximize your return on investment. Not only do they hire subject matter experts, but they also turn your ideas into reality.


Business owners spend more time on administrative tasks than product development. Some days seem to contain an endless stream of customer service, billing, and shipping issues. These tasks can stop revenue generation. Owners overwhelmed with daily administrative tasks give up on their companies.

An easy way to minimize the power of these duties is to test automation options. Organizations provide tools to generate, execute, and analyze application programming interfaces (APIs). These programs call on other programs and computers to perform a task. It could be the delivery of marketing emails or transferring data to cloud directories.

There are other methods of automation. For instance, a customer relationship management (CRM) tool tracks client interaction from initial lead generation to trouble tickets. An enterprise resource planning (ERP) application allows your employees to follow data through inventory, shipping, billing, and payroll.

Don’t select the first automation platform you see on the internet. You must figure out what’s needed to scale your business practices. Although APIs are necessary, you might not need an ERP application until a later bursting point.

Improve Your Communications Internally & Externally

Establishing clear and easy communication throughout your company is one of the most important aspects of creating a successful business. You will need to have the ability to clearly and quickly communicate with employees, coworkers, and clients in a timely manner. Another way to improve communication is to get an app. You can do this by working with a mobile app development company to create a business app and improve your communications throughout the office. It can also expand your business presence.

Don’t Hire Too Fast

Business owners make the biggest mistake in hiring staff when the company isn’t ready. Whether it’s direct or outsourced employees, bringing on people too early causes problems. For instance, you lose workers when you don’t have enough work. In a worst-case scenario, you won’t be able to make payroll. Prove you can sell a product and maintain a client base before hiring anyone. Once you establish a pattern, you can hire a sales director and manager. They’ll be the ones who develop additional strategies to find and trailblaze a path.

Optimize for the Customer

There are two steps to obtaining the right customer. First, create an avatar of the perfect client. List details like age, demographics, income, and the pain point to resolve. The information produces the customer who will purchase your products. Once you identify the customer, the next step is to define how to market and sell to them. Email marketing remains an efficient method of sending your message and receiving feedback. Social media also works if you select the right platform.

You’ll experiment with several options to optimize the customer’s experience. Don’t give up if one or two of them fail. Instead, fine-tune the steps and reanalyze the results. Move on to another method once you’ve perfected the first ones.


There isn’t a proven method to scale up your business processes because each company is different. So, what works for a competitor might not work for you. As a result, you want to test alternative methods. Focus on the customer first, then find ways to optimize their experience. Examine automation and app-building opportunities to find a proper fit. The more you tweak your tools, the quicker you’ll reach your bursting point through scaling.

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