How Software Solutions have Empowered Start-ups to Taste Success

Source | Entrepreneur : By Akash Nangia

The success stories of start-ups are not only booming the entrepreneurial ecosystem but also encouraging entrepreneurial minds to explore opportunities, innovate, and change the world. From the resounding popularity of FlipkartPayTMSwiggyNykaaOla and many more, it is evident how technology has supported businesses to reach the zenith of success.

A remarkable business plan coupled with right software solutions can actually make businesses grow by leaps and bounds. These software solutions can be the partner of growth stories as they share the onus of operational and administrative works such as maintaining accounts, managing staff and employees, payroll activities, managing customer engagement etc. These tasks are highly time-consuming and are more prone to errors, if handled manually.

The various challenges faced by start-ups in terms of market competitiveness, limited budget, struggles to build a loyal customer base, hurdles in setting up an effective work force make it difficult for them to sustain. And, investing in software is the last thought that comes to the mind as they are perceived to be expensive. However, the phase when only high-priced software solutions by multinational corporate were present in the market that were affordable only to billion-dollar companies has faded away. With advancements in technology, a plethora of powerful yet budget friendly software have paved their way into the market to empower start-ups

 To name a few software, which can efficiently manage basic business operations are –

Accounting Software– Starting a new business can be a thrilling, but maintaining the accounts and ledger books can be extremely tricky and time consuming. This is where accounting software comes into play. To name some popular accounting software are –   Zoho booksIDosMargBusyProfitBooks, Tally.

Human Resource and Payroll Management Software–It’s difficult in the initial phase for a Start-up to hire a team of HR professionals. Therefore, Human Resource and Payroll Management Software can help a business manage various HR operations. Some of the popular HRM software includes, Marg HR and GreytHR.

Sales and Customer Relationship Management Software – Sales is an integral part of any business and to increase sales having a healthy customer relationship is important. However, start-ups have their own limitations which can act as hindrance in maintaining a healthy customer relationship. And, this as a result can impact the sales. There are software like Nextsky, Zoho and Agile, which can help a business maintain sales and customer relationship.

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