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Some Half-truths of Management

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“There are no whole truths; all truths are half-truths” (Alfred North Whitehead). So here are a few in management.


Have you heard this before—say in the last hour? Did you know that when a laptop detects a CEO about to type a speech, it automatically enters: “We live in times of great change.”  Why bother the CEO to type it again, since just about every management speech in the past few decades has begun with this line. That never changes.

Do we really live in times of great change? Look around and tell me what’s changed fundamentally. Your food, your furniture, your friends, your fixations? Are you wearing a tie, or high heels? How come: because you always have? How about your car? Under the hood is probably a four-cycle, internal combustion engine. That was in the Model T Ford.

When you got dressed this morning, did you say to yourself: “If we live in times of great change, how come we are still buttoning buttons?” (from Wikipedia: “Functional buttons with buttonholes for fastening or closing clothes appeared first in Germany in the 13th century”.)

What’s my point? That we only notice what is changing, and most things are not. Of course, some things are changing: information technology, most notably. Zap, I hit a few keys and Wikipedia tells me about buttons. I hope you have taken notice of this new technology, because it is rendering great changes.  But I hope that you are also taking notice of all the things that are not changing, because they are no less important. Managing change without managing continuity is anarchy.


Often, when I work with groups of managers in various parts of the world, I ask them whose businesses have more than half their sales outside the home country. You would be surprised how few do. (If a quintessentially global company like General Electric has about half its sales in the United States, then it is better described as a quintessentially American company.)  Think of how much retailing, banking, food, and so on, is local. On the other hand, more than a century ago, Singer sewing machines were sold as globally as are Apple phones today.

The fact of the matter is that some businesses have long been global, and a great many remain local.


Of what? The pay scale, to be sure, and probably the headquarters building too. But mostly on top of that ubiquitous chart. So what? If, as CEO, you see yourself on top of your organization, does that help you keep on top of what is going on in your organization? No. This top is the worst place to manage an organization: looking down on everybody else. Try the ground instead.  Don’t we have enough disconnected managing already?

Read On….

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