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Sony India feels the heat from Chinese cos, cuts over 120 jobs

Sony India has axed about a seventh of its local workforce, totalling more than 120 jobs across functions, as the Japanese electronics major struggles to sell its pricier television sets in a market where cheaper Chinese alternatives are increasingly dominating retail shelves amid an overall slowdown in TV sales

Source | economictimes.indiatimes.com | Writankar Mukherjee

Kolkata: Sony India has axed about a seventh of its local workforce, totalling more than 120 jobs across functions, as the Japanese electronics major struggles to sell its pricier television sets in a market where cheaper Chinese alternatives are increasingly dominating retail shelves amid an overall slowdown in TV sales. The company, which primarily caters to the market’s upper and upper-mid segments, confirmed that it has shed jobs lately. Sony India’s television business head Sachin Rai has also resigned, but the company said Rai’s is a voluntary exit and not part of the broader rightsizing.

Sony is merging smaller branch offices and roles now deemed redundant to hold down costs. For instance, it has merged multiple offices in Surat with Ahmedabad and Gurgaon with Delhi. A Sony India spokesperson said the current market scenario has posed several challenges for the company to be able to sustain growth in the short and medium term.

“This requires us to relook at our business strategy, including human resources, and we are taking corrective measures to make ourselves more agile, efficient and robust in the long term,” said the spokesperson. “We are undergoing dialogue with our personnel and expect a fair and reasonable outcome consistent with Sony’s culture of proactive engagement with our internal stakeholders. Since this is our internal matter, we expect to deal with utmost dignity, sensitivity and responsibility.”

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