By | Tim Madden | www.entrepreneur.com
You’ve probably heard the phrase “work smart not hard” so many times that seeing it written down almost sends you off into a slumber. Yet working hard may not get you noticed the way differentiating yourself does. When it comes to business leadership, some people believe that it all comes down to productivity and efficiency. And while these things certainly play a role, there’s also something to be said for the power of knowing your value and optimizing every action you take towards showcasing that value.
So, how can you differentiate yourself from everyone else?
It’s okay if you can’t answer that question right now. Here are a few ways to identify your “selling points” and leverage them effectively.
Find your selling point
Some people don’t like it when workers are treated as commodities by companies, but in this case, it makes for a great metaphor. When a startup founder launches their business, one of their key considerations is the unique selling point of their product or service — the thing that makes it different from the competition.
Likewise, if you want to differentiate yourself and tap into your true worth, you need to know your “selling point.”