Source | LinkedIn | Raj Gupta, MLE
Is Performance Just Enough To Build A Successful Career?
“If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.” Leo Burnett
You all would have heard about “Lux”, the Soap. It has had multiple brand ambassador including Hema Malini, Sridevi Aishwarya Rai, Priyanka Chopra etc. In India Shahrukh Khan was the first male in a Lux advertisement. If you think through, does anything significantly change apart from few aesthetics like wrapper/colour/fragrance or the contemporary popular cine star. You will be surprised that nothing much changes with the changes of stars to an extent that we can call it a turnaround. So what has Lux done differently that it is still a popular soap in the market? It has over the period, while maintaining its quality and upgrading, positioned itself again and again in the market and has never gone out of sight to have a permanent mark in the minds of people.
At times you would have wondered why you are not being noticed or appreciated while you are focusing on your deliverable, slogging yourselves, putting those extra hours. You need to reflect, how many times you have projected yourself, tried managing perception about you, or have been vocal about value add you have done. If you are thinking this is not your job, your Manager should be taking care of it, you need be cognizant that people around you would be more interested in themselves and it is you who has the onus of appropriately showcasing your performance without wearing it on your sleeves. Consistent performance with right projection will lead to a perception and requisite perception shall help you get the exposure which will help you create your brand and hence equity (value of your words).