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Why Gratitude is the Best Marketing Plan Ever

There's a caveat to this

By | Tracy Tilson | www.entrepreneur.com

If you’ve ever spent any time on LinkedIn over the past year, you’ll find it stuffed with search queries looking for the “best” marketing and client acquisition programs. Instead of another cookie cutter corporate messaging strategy filled to the brim with buzzwords, imagine if our marketing plan focused on a very simple practice: gratitude. Studies show that gratitude is a major win-win for both the giver and receiver.

However there’s a caveat — it has to be authentic.  

So now what? It’s all well and good to talk about gratitude as a concept or an idea, but it’s only effective if it’s practiced with intent. Where do we start?

1. Start a “gratitude inventory” list.

Gratitude is something that can be practiced in any moment of the day, for any reason at all. But, if we’re trying to cultivate a mindful attitude of gratitude towards other people, then it can help to have a list. A simple list of names with email addresses or phone numbers will do (it’s also nice to have contact info handy to keep you consistent.) An additional tip is to include a picture of the person on your gratitude list. Simply seeing their face triggers emotions and memories, and can help us take action towards letting them know how we feel.

Your gratitude inventory can be broken down by category or what type of gratitude you want to express, like people you want to thank or even a certain list of people you admire but have never told.

Click here to read the full article

Source
www.entrepreneur.com
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