Source | YouTube | TEDx Talks
This talk explores the impact of olfaction, touching on its evolutionary origins, cognitive function enhancement, and its connection to memory, emotion, and social bonding. The discussion reveals the dangers of synthetic fragrances with phthalates, stressing intentional scent choices. Mellisa McHaffie, a visionary entrepreneur and the owner of Crafted Scent Bar since 2021, is on a mission to unlock the hidden potential of our sense of smell and its profound impact on our daily lives
