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Eye-catching bus campaign wins Work of the Year


www.personneltoday.com | Jo Faragher

An innovative campaign to recruit volunteers for a youth homelessness charity has won Work of the Year at the 2024 RAD Awards.

New Horizon Youth Centre worked with agency Havas People to come up with the campaign, the star of which was a pink and purple bus parked in a busy area of London’s King’s Cross.

The bus highlighted how every day, another busload of young people becomes homeless. People were invited to come aboard and learn more about the New Horizons day centre and how they could get involved. The bus even travelled to 10 Downing Street with former Channel 4 news presenter Jon Snow to raise awareness.

The judges of the RAD Awards, often described as the ‘Oscars’ of the recruitment advertising industry, found the campaign “heartwarming”.

This year’s RAD Awards winners were celebrated by employers, media and hundreds of creative experts from across the recruitment advertising industry at a glittering ceremony at the Grosvenor House Hotel in London.

RAD Awards winners were chosen for 20 categories, including a new ‘visual craft’ category showcasing innovation and care in creating a visual design in any medium. This award was won by Kent County Council and its agency TMP Worldwide. TMP designed a unique in-person game for employees to play to understand more about the benefits and career development available to them at the council, all made out of locally sourced wood.

TMP also won the Candidate Experience Award with a campaign to speed up and…


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