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What I know about Employee Surveys – 30 Ideas – by Mike West

By | Mike West | www.linkedin.com

1.    Employee surveys go back to the 1920s – they have longevity.

2.    In 20 years pioneering People Analytics, everywhere from Merck, to PetSmart to Google, and beyond, I have not found a more important and valuable source of data than what can be achieved through a well designed survey. Anyone who tells you otherwise does not know what they are doing. Size company, industry, region, language, cultural identity, generation, it doesn’t matter, surveys win. Put it all on black, final answer, I won’t change my answer. Complete confidence. I’d rest my life on it. I’d bet my Labrador retriever (concerned eyes, nervous tail wag). Sorry Newts but I got this!

3.    Some form of employee survey is in use by 50-75% of companies on earth. That is an enormous market!

a.    Implies there is a broadly established awareness of value

b.    Implies there are established tools that people know work

c.    Implies there is an established market that works

4.    When you ask HR people, and to some extent executives, what people related analytics they derive the most value from, the types of data collected from surveys is surprisingly high on the list. We are talking #1 source of information for leading – period. Everyone thinks that what should be high on the list is something new or complicated. It is not. It is the survey data. Always the survey data. It’s not complicated stuff, they are wrong.

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