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A New Paradigm For Corporate Training: Learning In The Flow of Work

By | | joshbersin.com

The corporate training market is over $200 billion around the world[1] and it’s going through a revolution. While we often think of training as programs or courses, a new paradigm has arrived, one I call “Learning in the Flow of Work.” Let me explain.

How Corporate Training Evolved: From Classroom to PC to e-Learning to Digital

The corporate training industry has been around for decades and it has always been impacted by new technology. As the following chart shows, over the last 20 years we’ve been through four evolutions, each driven by technological and economic change.

In the 1970s and 1980s, when I started my career, we learned in classrooms. The technology was slide projectors and “foils” (plastic laminated slides). The “foils” were written or printed and were often hand authored by designers. (I carried around a ton of them, and they were heavy!) They worked, but were rigid, hard to change, and somewhat colorless.

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