How to Monetize Every @YouTube Video
feedproxy.google.com | Jason R. Rich
4 min read
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The following excerpt is from Jason R. Rich’s book Ultimate Guide to YouTube for Business. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound or click here to buy it directly from us and SAVE 60% on this book when you use code MARKET2021 through 4/24/21.
As you’re filming your YouTube videos, you can opt to accept money and/or products from companies, then highlight those products within your video in exchange for a paid endorsement. This is considered a paid product placement or a sponsored video, and it’s a smart way to earn money with your YouTube videos.
You can also pay other YouTubers and YouTube Channel operators to incorporate your product placements into their videos, or somehow showcase or talk about your products. Some YouTubers will do this for free, in exchange for free product samples. Others will seek financial compensation, but you wind up with an endorsement by an online personality who potentially has a vast and dedicated following.
According to Google, “Paid product placements are defined as pieces of content that are created specifically for a sponsor, and where that sponsor’s brand, message or product is integrated directly into the content. A typical example of a paid product placement is one in which a marketer pays a partner to…
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