Book Review
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Hooked: How to Build Habit-Forming Products

By | Nir Eyal

In Hooked, Nir Eyal reveals how successful companies create products people can’t put down – and how you can too

‘A must-read for everyone who cares about driving customer engagement’ Eric Ries, author of The Lean Startup

‘The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject’ Rory Sutherland, vice chairman, Ogilvy & Mather

Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014

‘The book everyone in Silicon Valley is talking about’ Boris Veldhuijzen van Zanten, founder of The Next Web

Buy the copy of the book @ Amazon

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