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The excessive use of Male-coded language in job postings can discourage Female candidates from applying!

By | Nicolas BEHBAHANI | Global People Analytics Leader @ Future of Work | Leading Global HR Analytics, Driving Business Growth

πŸ’‘ Words matter, and the language used in the labor market mirrors conscious and unconscious biases from workers and employers.

πŸ”₯ The use of male-coded language has remained basically unchanged over the last 13 years.

πŸ“‰ Women are less likely to apply to jobs with more masculine-coded language, but feminine-coded language does not affect choice to apply for any gender, this language could also be thought of as inclusive language.

πŸ† Australia has the highest share of both male- and female-coded words in postings. Conversely Singapore ranks lowest in terms of female-coded language used in job postings.

βœ”οΈ A deep dive into managerial roles shows that women are more likely to reach lower levels of leadership (i.e., managers) than higher ones (including Vice President / General Director and C-suite level positions). More generally, the data confirms the existence and persistence of glass ceilings throughout the labor market.

βœ”οΈ Benefits offered in job postings are also known to be positively correlated with employment outcomes, and labor market data helps uncover the relationship between several women-friendly benefits and female employment.

Also certain sectors tend to use language that is more gender specific, according to a new interesting research published by Lightcast and UNESCO using data πŸ“Š from postings from over 65,000 online job sites worldwide, aggregating them, removing duplicates, and extracting data from the text to create a comprehensive, real-time portrait of labor market demand.

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