By | Bernard Marr
Many of us are desperate to travel freely again – but with the help of AR and VR technology, we can explore the world from the comfort of our couches while we’re stuck at home.
Companies are working hard to transform travel experiences, so we can expect things to look quite different when we are able to get back on the road.
Self-Guided Tours and More with AR
The possibilities for augmented reality in the travel industry are vast. AR alters travelers’ perceptions of their physical surroundings and provides supplemental tourism experiences and opportunities for interaction.
For example, AR mobile apps like City Guide Tour use object recognition to offer on-screen information about places of interest, museums, galleries, landmarks, parks, and other sights as a tourist strolls through a city or town. The mobile app Street Life offers a library of crowdsourced guided tours that you can watch from home, or use to navigate through your in-person travel adventures while uploading your own photos and images.
AR-powered glasses provide a more immersive experience that adds an element of fun and eliminates the need for a tour guide. Our high-powered, fast smartphones with AR capabilities open up a whole world of interesting possibilities.
There is a huge range of potential use cases for AR in the travel industry, including improving local transit, augmented reality gamification, and AR for museums. Check out this useful blog post for a deep dive into some of the possibilities.