Guest Contributor

The Benefits of Posting a Job Opening on Social Media

By | Charlie Fletcher

Although online job boards have led the pack when it comes to how people find work, there’s a new channel for job hunting proving to be just as powerful. Social media.

As people’s job search abilities and needs evolve, more and more companies are leveraging these platforms to advertise roles they want to fill. Social media can be a company’s top recruiting tool if it uses the right platforms effectively.

This article will offer best practices for posting a job opening on social media. But first, let’s explore the benefits of promoting job openings on social media.

The Advantages of Posting a Job on Social Media

Connecting online via social media is on the list of most brilliant ways to attract top talent. Individuals a part of the millennial population, and Generation Z make up a massive part of the employee pool today.

These individuals are also heavily involved in the digital world, mainly social media. So, if you want to attract the most talented individuals in the populations making up the majority of today’s workforce, a presence on social media is a must.

Social media also allows you to reach a broader audience. Instead of restricting your recruitment efforts to local areas, you can increase the visibility of your job opening and choose from a global talent pool.

Furthermore, many online job boards charge a fee for posting a job on their platform. Unless you’re using an ad to promote your job opening, posting about a vacant role on social media is free. You can save money while still reaching quality candidates.

With the benefits of posting a job opening on social media in mind, you’re probably wondering how to get started. Keep reading for best practices for posting a job on these platforms.

Best Practices for Posting a Job Opening on Social Media

How you approach posting a job on social media largely depends on the role you’re trying to fill and who your ideal candidates are. But there are some general best practices you can implement to help ensure you get positive results from posting openings on these platforms. Here are four of them.

Establish great relationships between departments

On the surface, it seems like posting a job opening on social media is solely the marketing department’s job.

But when you really examine the process, the human resources (HR) department is also heavily involved.  Customer service, sales, information technology (IT), and finance have their hand in the posting a bit as well.

At the very least, marketing and HR need to be able to communicate and collaborate effectively to create and distribute a quality job posting on social media. Without teamwork, the marketing department won’t know who their ideal candidates are, and HR won’t understand how to use social media to recruit.

So, facilitate interdepartmental communication to nurture genuine bonds between departments. Set common goals for posting jobs on social media to keep your teams working toward the same things. Use integrated systems. And create opportunities for your departments to interact to build those relationships continuously.

Know who you’re targeting

Creating a job posting for anyone willing to read it isn’t wise. Not targeting anyone almost guarantees you no engagement on your post. Instead, one of your first steps should be defining the ideal clients you want to reach.

You can tailor the post to those individuals when you know who you’re targeting. Work with your HR department to understand the role you’re recruiting for and who would be the best person for the job.

For example, what kind of skillset would the perfect match have? What’s their personality like? What’s their background and prior work experience? What are their core values? How would they fit into the company culture?

Understanding how they’d come across your job opening on social media is also essential.

For instance, people use hashtags on Instagram to find specific content. If your ideal candidate uses Instagram, they may use branded or general hashtags related to job openings to find vacant roles and those particular to a specific brand.

Know who you’re targeting and how they engage on social media to ensure your personalizing your approach to your ideal candidates.

Create high-quality job postings

If you want to attract top talent with your posting on social media, any old job ad won’t do. Instead, you must create high-quality job postings with well-written copy and engaging visuals.

There’s usually a character limit for captions on social media platforms. So cover the core details of your job opening and direct them to the link in your bio to learn more and actually apply. Be sure the link goes directly to the application on your company website.

As far as the accompanying visuals, they should be unique and relevant to the job opening. Avoid stock photos and instead use an original photograph, video, infographic, GIF, screenshot, or meme to intrigue potential prospects.

It’s all about grabbing potential candidates’ attention and keeping it.

Post on the right platforms

As important as a high-quality job posting is, it means nothing if it’s posted on a platform your ideal candidates aren’t on. Post on the most appropriate social media platforms for your unique candidate pool.

LinkedIn, Twitter, and Facebook are the most popular platforms to connect with candidates. You can start with these platforms if you’re using them. If you aren’t, post your job opening on the social media platform your ideal candidate is most engaged.


Any company can benefit tremendously from posting a job opening on social media. Not only is it cheaper, but it also gives you access to the individuals making up the majority of today’s workforce and helps you connect with global talent.

Ensure your approach to posting a vacant position on social media is effective by implementing the best practices above.

Show More

Related Articles

Back to top button