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The business case for working with your toughest critics | Bob Langert

Source | YouTube | TED

As a “corporate suit” (his words) and former VP of sustainability at McDonald’s, Bob Langert works with companies and their strongest critics to find solutions that are good for both business and society. In this actionable talk, he shares stories from the decades-long transition into corporate sustainability at McDonald’s — including his work with unlikely partners like the Environmental Defense Fund and Temple Grandin — and shows why your adversaries can sometimes be your best allies.

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